A Sustainable Fashion Week Succes

Rustic textures, edgy vibes, all-round success - Helsinki Fashion Week proved that being 100{42e511ede14fa23f71d9ffd9bcfe7d2adfa8c9c1c8e0ff87cc285b41f814e7a0} sustainable can be creative, beautiful, and captivating. Will this be the future of fashion weeks in the world? We think it should, and can't wait to see more of it!

Every late July when the midnight sun rises in Helsinki, the city not only gets invaded by light, but by fashion. Despite only being three years young, Helsinki Fashion Week already attracts fashionistas from all over the world, and this year was no exception. Something was different this time around though - 2018 will be remembered as the year when Helsinki Fashion Week successfully presented the first ever 100{42e511ede14fa23f71d9ffd9bcfe7d2adfa8c9c1c8e0ff87cc285b41f814e7a0} sustainable Fashion Week, and man they did it in style! With 30 super sustainable brands from all over the world taking the stage at the eco-village venue, the hyper-cosmopolitan vibe was on fire and we loved seeing the outstanding mix of styles. But we have to play favourites and highlight two Finnish brands, that delivered fantastic collections.

Some of our highlights include Aito Studios, who didn't disappoint with their urban-edgy proposal and Mai Niemi, with an amazing mix of textures and a rustic chic style. Great runway shows are more than just cool clothes, and the makeup and styling during Mai Niemi's runway were stunning. Helsinki gave the green light for sustainable fashion weeks, now the rest of the world is free to floor the pedal.

From left to right: Designer Remix Luella dress, House of Dagmar Caprice top, FilippaK Gusto cord shirt, Filippa K Viktor bomber jacket.