OSLRW // Who Ruled the Runway
Oslo Runway might still be one of the smaller Scandi fashion weeks, but that in no way means, it is less interesting - quite the opposite. We're looking at four designers, that owned the runway for SS19. Whether you are an established brand or brand new, it takes a strong point of view to stand out in the Scandinavian fashion world, where so many incredible designers deserve the spotlight. Oslo Runway is one of the smaller Scandi fashion weeks, but every year the talent shown on the runways seems to increase with the speed of light, attracting more and more attention. We've previously highlighted the SS19 OSLRW shows from byTiMo and FWSS, but also want to give you a look at these four stand-out designers, some well known, some right out of school, that truly stood out during Oslo Runway. Tonje Plur Her SS19 is Tonje Plurs first Oslo Runway showing. She only just graduated with a design MA in 2017 but is already a force to be reckoned with. The new collection is called "Life as it Happens" and is inspired by the youth culture in Sápmi, the very Northern region of Norway where Sami culture prevails. The inspiration shines through in an incredible way and makes for an outstanding collection. Epilogue Strong Nordic women, their confidence and lifestyle, is the overall inspiration for Epilogue. The brand has been around since 2004 and keeps impressing for every season. Eva Emanuelsen is the founder and head designer and puts out stunning architectural garments with unique silhouettes; it's made to last ready-to-wear meets super luxe. Michael Olestad Michael Olestad founded his label in 2016 and won the prestigious BIK BOK Runway Award in 2017. His work with drapery and minimalist yet experimental design is both challenging and wearable. We're going street and going sleek at the same time. IBEN Cool, relaxed, yet immaculately put together - young brand IBEN keeps pulling out collections that impress. Tough materials mixed with light layers and a minimalist colour scheme are signatures here. IBEN plays with the lines of masculinity and femininity and delivered a confident SS19 bid for Oslo Runway.
Photos MARVIN POPE // ©TONJE PLUR and GETTY IMAGES // ©OSLO RUNWAY
From left to right: FWSS Inger coat, By TiMo cotton jumpsuit, Holzweiler Tableau scarf.
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