Reuzel was formulated in Rotterdam by the "Scumbag Barbers" Leen and Bertus nearly 25 years ago after they opened their Schorem barbershop and began a search for a worthy product to use. Unsatisfied with what was available, the formed their own brand to suit the needs of their barbershop and clientele. To this day the continue innovating with new products.
Meaning “lard” in Dutch, Reuzel pays homage to its historical predecessors; as pomades were previously formulated with animal fats, and fragranced with apples, and named Pomade after the french “pomme”, meaning apple.
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