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Collection: Whyred

Inspired by an eclectic mix of art and music, it’s no surprise that Whyred believes in blurring the boundaries between the expected and the innovative. From the bold shapes of designs that reference New Wave to the slouchy jumpers that nod to 90s grunge, the brand delivers an updated, elegant twist on iconic fashion eras (minus the dodgy haircuts). Whyred underlines every look with its signature clean silhouettes - garments like structured dresses for women and tailored trousers for men exude the nonchalant elegance that epitomises the Stockholm look. Ladies, stay on trend while looking to the past by combining cowboy-inspired chunky boots with ankle-grazing trousers and a coordinated jacket. Guys and girls, layer your long-sleeved tee underneath a piece of cosy knitwear that would make your grandmother jealous.

 

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