Helsinki Fashion Week

The Finnish Eco-Dream is coming true with the first 100{42e511ede14fa23f71d9ffd9bcfe7d2adfa8c9c1c8e0ff87cc285b41f814e7a0} sustainable Fashion Week, which starts today in Helsinki and the excitement is real, we can't wait to see the new eco-proposals that will walk down the runway!

Sustainability in fashion is a hot topic. From high fashion brands like Stella McCartney, to magazines like Vogue, sustainable fashion is on everyone's agenda. And today, with the start of the first 100{42e511ede14fa23f71d9ffd9bcfe7d2adfa8c9c1c8e0ff87cc285b41f814e7a0} sustainable Fashion Week in Helsinki, the Finnish capital is proving once more that Scandinavians are trendsetters when it comes to green innovation and design.

The runway will take place in an eco-village designed with a zero-waste approach, all the energy needed will come from renewables like wind and sunlight, and 30 international brands will present garments crafted from recycle materials or natural and reusable fabrics.

It might sound like a super stylish green dream, but it's actually a reality, one that will take place from today and until the 25th of July. Brands like Aubergine, Aito Studios and Anna Ruohonen will present their most sustainable and creative designs. Stay tuned!